The webcast is relevant for anybody who is interested in business cases and their approvals and is relevant for
all types of investments - not just SAP.

The meeting addresses the challenge of how to build a business case and gain approval for your project to invest in SAP Solutions.

The key elements in a business case will be identified, described and discussed together with the emphasis required for
business cases for different types of projects by an expert speaker from SAP.

Presentation in form of a PDF is found on this link


This web meeting will provide you with expert advice on

how to build a business case

that will successfully gain approval to

invest in your new SAP solutions. 

  Mikael Kronborg
Mikael Kronborg


The seminar will be held by Mikael Kronborg who is the Nordic Director for SAP Business Transformation Services. Mikael is an expert in digital transformation using SAP products and has great insight into the latest technologies such as cloud and hybrid architectures and in memory computing.

The key components of the business case:

  • Benefits - benchmarking to drive out benefits
  • Risk
  • Cost categories
  • Strategic enablement
   Nicola Pace
Nicola Pace

The key components will be explained with relevant examples and references.

What makes this session unique is that you will learn about the main differences between business cases for different types of projects; for example, ERP On-Premise and Public Cloud solutions (e.g. SuccessFactors). 

Mikael Kronborg, the main speaker is Nordic Director for SAP Business Transformation Services will be supported by:

  • Nicola Pace, Regional Quality Director at SAP and
  • Martin Brownsword, Key Account Manager for SAP projects, Adfahrer-SBN


Join us and learn about the main differences between business cases for different types of projects


 Martin Brownsword

Martin Brownsword



Have any input/ideas? Feel free to contact us: 




  • Webcast login information sent automatically upon registration.
  • Free of charge for members and partners (if it shows a price, it is likely that you are not registered in our system, send an email to and we will fix it for you)
  • Free to test for "first timers".

Location and Time

Learn and discuss in our meeting, 13:00 - 14:00


IT, HANA, Projects, Our Sharing


Number of participants: 23

Person Company
Jan Olav Arnegård Bearing Point
Tom Stensrød Bouvet AS
Geir Sunde Bouvet Norge AS
Stian Enger Cognizant Oil and Gas Consulting Services Norway AS
Hans Butenschøn Fred. Olsen Energy ASA
Marie Nähl Green Cargo AB
Gunn Løvhaugen Norsk Hydro AS
Vanessa Raymond Norsk Hydro AS
Jan Christian Haugland SAP
Annette Mckenzie SAP
Nicola Pace SAP
Dirk Raemdonck SAP Belgium & Luxembourg
Christian Nørgaard SAP Danmark
Christian Nørgaard SAP Danmark AS
Laurent MOCOEUR SAP France
Christoffer Sagstad SAP Norge
Jose Vicente Rausell SAP Spain
Martin Brownsword SBN - Adfahrer Norway
Lionel Layerle Sariba AS
Olga Lotherington Statkraft AS
Tine Gjøse Vermedal, Statoil ASA
Lisbeth Halling Vestas Wind Systems A/S
Roland zum Busch itelligence AS
Sweden (Head office)

Adfahrer AB
P.O. Box 131
182 12 Danderyd


Adfahrer AB
P.O. Box 111
0212 Skøyen, Oslo

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